Small is the New Big: and 183 other riffs, rants and remarkable business ideas by Seth Godin
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Schoble and Shel Israel.
More later....I'm off to the gym!
Annette Vaillancourt
Girl Geek Web Designs: Custom Websites and SEO for Small Businesses on a Budget
1-877-866-GEEK
Monday, June 11, 2007
Use Your Blog to Get Better Search Engine Rankings
If you post to a blog that's hosted on your server, you don't get as much bang for the buck if you were to host it remotely. The blogware I use for this blog is www.Blogger.com, which is owned by Google. I let them host it. Then everytime I post something to the blog, I add a link to my website in the posting (see below) and it results in a quality link to my website, thus increasing my organic rankings.
As you can see, I also use internal links in the text of my posts. This is also helpful for search engines to rank your site.
Happy Posting!
Annette Vaillancourt
Girl Geek Web Designs: Custom Websites and SEO for Small Businesses on a Budget
1-877-866-GEEK
As you can see, I also use internal links in the text of my posts. This is also helpful for search engines to rank your site.
Happy Posting!
Annette Vaillancourt
Girl Geek Web Designs: Custom Websites and SEO for Small Businesses on a Budget
1-877-866-GEEK
Letter to a Client
Hi All,
I wrote this to a website client who is relying heavily on his website being ranked high in search engines to get prospects. It's not confidential, so I thought you all might benefit from my "sage advice."
Annette
--------------------------------------------------
Hi David,
Been thinking about your website and marketing your practice. I've been reading marketing guru, Seth Godin's book on marketing and business ideas. I agree with him when he says marketing is a funnel, where you put alot of unqualified prospects in the top of the funnel and the ones that come out the bottom become customers; however, the think his better idea is to turn the funnel into a megaphone. See below.
Your website is designed to try to gather alot of people for the top of the funnel, but it's not doing anything to develop a relationship with those prospects or to get them to work WITH you. How you build a relationship with website visitors is by GIVING THEM SOMETHING THEY NEED TO SOLVE A PROBLEM or at the very least entertains them. So far the website is all about you and what you do and not about the prospective client. I think we need to put some give aways on the site...things that will keep people coming back (make your blog more topical, fun or newsworthy), or add useful tips they can request through an autoresponder, or put some free legal forms on the site, or something unusual for an attorney's site (even if it's attorney jokes). This will also make your site more apt to get other sites spontaneously linking to it, which will increase it's rankings in organic results.
How you get them to work WITH you is to ask them to add content to your site or give feedback or post on your blog, etc.
Godin also says, to turn your funnel into a megaphone and blast your message out there using social networking sites. His credo is
Turn strangers into friends
Turn friends into customers
and then...do the most important job
Turn Customers into Salespeople.
How you do that via the web is through social networking sites. I set up accounts for you on De.lic.io.us, Digg, Ryze, Linked In, (and maybe Plaxo) and other social networking groups, but we have yet to make the most use of them. That's another way to form relationships with possible referral sources. Seth Godin has something called Squidoo.com, where you can post about any passionate interest you have and get good links back to your site. It's another great way to develop relationship and indirectly promote yourself. For example, if you're passionate about Zachary or Alex's baseball, that would be something to post about. It gives people a peek into the person behind the law degree.
Just some thoughts....
Annette Vaillancourt
Girl Geek Web Designs: Custom Websites and SEO for Small Businesses on a Budget
1-877-866-GEEK
I wrote this to a website client who is relying heavily on his website being ranked high in search engines to get prospects. It's not confidential, so I thought you all might benefit from my "sage advice."
Annette
--------------------------------------------------
Hi David,
Been thinking about your website and marketing your practice. I've been reading marketing guru, Seth Godin's book on marketing and business ideas. I agree with him when he says marketing is a funnel, where you put alot of unqualified prospects in the top of the funnel and the ones that come out the bottom become customers; however, the think his better idea is to turn the funnel into a megaphone. See below.
Your website is designed to try to gather alot of people for the top of the funnel, but it's not doing anything to develop a relationship with those prospects or to get them to work WITH you. How you build a relationship with website visitors is by GIVING THEM SOMETHING THEY NEED TO SOLVE A PROBLEM or at the very least entertains them. So far the website is all about you and what you do and not about the prospective client. I think we need to put some give aways on the site...things that will keep people coming back (make your blog more topical, fun or newsworthy), or add useful tips they can request through an autoresponder, or put some free legal forms on the site, or something unusual for an attorney's site (even if it's attorney jokes). This will also make your site more apt to get other sites spontaneously linking to it, which will increase it's rankings in organic results.
How you get them to work WITH you is to ask them to add content to your site or give feedback or post on your blog, etc.
Godin also says, to turn your funnel into a megaphone and blast your message out there using social networking sites. His credo is
Turn strangers into friends
Turn friends into customers
and then...do the most important job
Turn Customers into Salespeople.
How you do that via the web is through social networking sites. I set up accounts for you on De.lic.io.us, Digg, Ryze, Linked In, (and maybe Plaxo) and other social networking groups, but we have yet to make the most use of them. That's another way to form relationships with possible referral sources. Seth Godin has something called Squidoo.com, where you can post about any passionate interest you have and get good links back to your site. It's another great way to develop relationship and indirectly promote yourself. For example, if you're passionate about Zachary or Alex's baseball, that would be something to post about. It gives people a peek into the person behind the law degree.
Just some thoughts....
Annette Vaillancourt
Girl Geek Web Designs: Custom Websites and SEO for Small Businesses on a Budget
1-877-866-GEEK
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