"Bill Dunlap, managing editor for Global Research, INc., notes that for every $2 million a web site is doing in domestic sales, companies are leaving another $1 million on the table in international sales, if their material is only in English.
Donald A DePalma reported in a study conducted for Forrester Research that online buyers are 3 times more likely to buy if addressed in their own language; and customer service costs drop when instructions are displayed in the user's language.
The message is loud and clear. Do not asume that there is no reason to translate your marketing material or that English is used in other countries!
If translation is not part of your international e-commerce strategy, they you may be leaving money on the table!"
from AAATranslation.com Chesterfield, MO
Monday, May 12, 2008
Why Translate Your Website into Other Languages?
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